Grey Goose is a French brand of vodka. It’s one of the few top-tier vodka brands produced in this country, and most of these bottles go to America anyway. Despite France not having a deep vodka culture, it seems that this brand is usually high-quality compared to the alternatives.
The brand originated in the famous city of Cognac, France, although it wasn’t finalized until 1997. Because it was from the start meant for the American market, the name is in English and not French. It also doesn’t seem to have any deeper meaning besides just the connection to water.
The logo depicts, unsurprisingly, a grey silhouette of a goose, flying over the blue lettering that spells the brand’s name in serif capital letters. Usually, they position the bird right over the first of the two ‘O’ letters. However, that seems to be optional, and some logo variations put it higher and close to the center.
The letters naturally are there to symbolize the water, and that’s why they also outline these in white whenever the label allows it.
There are several more symbols used by the brand to decorate their bottles. The second most-popular one is a pack of white geese flying over water. They are usually portrayed as flying above the waves (these are painted onto the middle of the bottle). The neck of the bottle is also often branded with these birds.