Lamborghini Logo

Automobili Lamborghini S.p.A. is an Italian automobile brand, manufacturer of luxury supercars and sports cars. The company also produces crossovers and tractors. The owner of the company is Volkswagen Group through its subsidiary Audi.

“What is a curious fact about Lamborghini?
Over the 59-year history of the company “Lamborghini” has sold more than 32 thousand cars. The name of this company is associated with expensive, fast and beautiful cars. The difficult path of becoming eventually led to success The brand’s sales are growing, it manages to adapt to the trends of fashion. In addition, during its existence, Lamborghini has developed more than 20 models of premium cars that have been launched into mass production, as well as more than a dozen concept cars produced in a single copy or in very limited quantities.”

Meaning and History

Lamborghini, an emblematic name in the world of luxury sports cars, has a riveting history. Originating in 1963 in Sant’Agata Bolognese, Italy, it was founded by Ferruccio Lamborghini. Initially, Ferruccio’s enterprise, Lamborghini Trattori, manufactured tractors, but after a dispute with Enzo Ferrari, he was inspired to create automobiles to rival Ferrari’s.

The company’s maiden car, the Lamborghini 350 GT, debuted in 1964. By the late 60s, models like the Miura raised the brand’s global prestige. However, the 1973 oil crisis hit Lamborghini’s finances hard. In 1974, Ferruccio sold his shares, marking the start of a series of ownership changes.

Over the years, Lamborghini passed through several hands, including the Swiss-based Mimran brothers in the 1980s, who later sold it to Chrysler in 1987. Despite the Diablo’s success under Chrysler’s wing, by the mid-90s, they transferred the ownership to Indonesian investment group Mycom Setdco and V’Power Corporation.

In 1998, Lamborghini found stable ground when the Volkswagen Group acquired it, placing it under the Audi AG division. Under this robust leadership, the brand launched iconic models like the Gallardo and the Aventador, solidifying its reputation in the supercar segment.

Today, as a subsidiary of Audi AG, Lamborghini continues its legacy of producing avant-garde, high-performance vehicles, marrying Italian craftsmanship with modern technology.

1952 – 1963

The first Lamborghini logo appeared in 1952 and lasted 10 years. It was a triangle, which was divided into 3 parts inside. In each part, 3 letters F-L-C were located clockwise.

1961 – 1963

The emblem was slightly changed in color until it received the final version — a golden fighting bull on a black background.

Afterwards, all logos were connected with the image of bull. The founder of the brand was a Taurus by horoscope and a big fan of bullfighting. The businessman believed that the image of the zodiac symbol would bring him good luck, and also demonstrate the power of the brand’s sports cars. In addition, the founder of the company was a long-time fan of bullfighting. These two facts formed the basis of the brand’s logo.

1963 – 1972

The next logo appeared in 1963. It was a red shield with a black-and-white bull in the middle. There was also the name of the make below. This logo existed 9 years.

1972 – 1974

The next logo appeared in 1972. It was a black shield with golden bull and golden name of the make.

1974 – 1998

In 1974, previous logo was replaced by the black-and white shield with the bull. The name of the make was also present there.

1998 – 2024

The golden angry bull began to appear on all cars of the company.

The shape of the Lamborghini logo is a shield and shows a golden bull. The bull symbolizes the power of the company’s sports cars.

The famous golden bull with the black background of the Lamborghini sign bears a great resemblance to a horse and the yellow background of the Ferrari emblem. The similarity is not just a coincidence, as Ferruccio (the owner of the Lamborghini brand) had a long-standing rivalry with Ferrari.

2024 – Today

In 2024 the iconic  Lamborghini logo gets a new redesign. The composition remained the same — with the Taurus drawn in volume on a plain black background, and the uppercase lettering arched at the top of the crest, but the shade of gold was switched to a calmer and lighter one, and the frame became much thinner. As for the lettering, it kept the shapes of the characters but is now written in thinner bars, creating a more elegant composition.

Font and Color

The Lamborghini logo is considered one of the most iconic and recognizable car logos in history. The golden color of the Lamborghini logo demonstrates the superiority and rich traditions of the automaker, the black color reflects its strength, prestige and elegance.