Pinterest is an American social media focused on discovery and sharing info with the people on the Internet using images, GIF animations and videos stylized and formed as pinboards. Launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010, nowadays the service has more than 400 million active users per month.
The brand came to be in 2009, and a lot of the branding decisions revolved around making the pictures attractive for younger audiences. In addition, the name itself is derived from the words ‘pin’ and ‘interest’.
The initial logo that the brand was using for just a year represented the bold and black italic inscription with a cloud-like background and blue shady duplication of the lettering. This logo looked volumetric, eye catching and stylish in one time, but stayed with the brand for less than a year.
This classic Pinterest logo represented a delicate and cursive inscription with bold red and rounded letters connected to each other with their bottom lines. The capitalized ‘P’ is stylized as a red clip, reminding us about the pinboards, while the letter ‘T’ elegant tail, connecting it with ‘S’. This logo is still being used for now.
In the same year, the ‘Pinterest’ company came up with the new watermark for its brand. They used the letter ‘P’, changed its colour to the white and put on the red background. With the rise of the mobile technologies, this logo looks very much to the point even for now.
In the year 2016 the new version of the inscription was introduced. From now, it was a simple sans-serif font made in the same dark red colour with capitalized bold lettering. However, the same logotype is still being used by Pinterest.
The usual Pinterest icon features just a letter P written in a thin elegant font featured on a red circle. This icon was mostly used either as an icon for the mobile app or a picture that could signify the network easily – for instance, if you put it somewhere on the website where you couldn’t get the entire logo.