Repretel Logo
The Repretel airs different programs on Channels 2, 4, 6, and 11 in Costa Rica. A vast array of programs, including news, sports, movies, documentaries, talk shows, programs aimed towards children, and much more, is available to viewers of Repretel. Live events including concerts, festivals, and other special programs are also aired on the channels. Furthermore, it is the owner of three movie theater complexes commonly referred to as Nova Cinemas, digital media, and over ten radio stations operating under the Central de Radios SA logo.
Meaning and history
Repretel was founded in Costa Rica in 1993 with headquarters in San Jose as well as in the USA. The first station that the company owns in the country is Channel 11, which was acquired from its rival Teletica. Since its founding in 2000, Channel 2 has grown to rank among the nation’s most-watched television networks. Repretel acquired Channel 2 from Mrs. Roxie Blen in 2012. Several other channels were leased and purchased. Originally, the company aired media from abroad on some of its channels but then focused on more local Latin American entertainment media. The network name comes from its full name Representaciones Televisivas (TV Representatives).
What is Repretel?
Repretel is a private Spanish media company that originated in Costa Rica. The company became a symbol of the country’s broadcasting excellence and innovation.
1993 – 2007
While the company was forming its own identity, it went for a simple design that would present it from a positive side. The dark blue color of the inscription did the trick. The network looks professional, powerful, and stable. At the same time, this color relaxes. The addition of serifs evokes feelings of sophistication. Besides “Repretel” printed in all caps, the logo has no other decorative elements or symbols.
2007 – Today
The new, vibrant version is much easier to remember and identify with the network. Three circles of different, natural colors were added above the name. They are slightly overlapping, symbolizing a blend of different programs and media that the company broadcasts to satisfy the various preferences of its viewers. The font has been changed to a more modern and minimalistic option with straight, clean lines and no serifs. besides the circles, the logo features a slogan that says “Part of Your Life” in Spanish. The network undoubtedly became part of life for people in Costa Rica as well as Spanish-speaking viewers in other countries.
Font and Color
In the first years of its existence, the network used a bold font with rounded serifs. The font closely resembles the Souvenir Demi Italic font. A simple, clean, sans-serif font replaced it in the early 2000s. the font choice looks very familiar and looks a lot like Verdana Bold or Tahoma Bold font.
A blue color has always been associated with the company. Initially, it was quite dark and had a grayish undertone, later, the blue got much brighter and was accompanied by red, orange, and lime green. While the original version presents the company as a more reserved, but trustworthy and strong network, the latter reflects the variety of media found on the network. It also grabs the attention in no time and looks quite memorable.
