Rivella is a soft drink from Switzerland, which is being produced since the year 1952 by the Roberth Barth’s company of the same name. Rivella formula is based on the milk whey, including such ingredients as lactose, lactic acid and other minerals.
In 1952, Barth came up with a curious name, ‘Rivella’. It was a short from Italian word ‘Rivelazione’ (‘Revelation’). So, this interesting name was fancy to both Barth and Zurich, so it was soon introduced to the public. Also, the name is influenced by the name of the Swiss town, Riva San Vitale.
The very first logo, introduced with the name, had the brand’s capitalized name in the strong angular font. The letters were white, and they stood on the red background. This logotype, as the following ones, was in use on the bottles, with the white area where designers put info about the product.
Another logotype, introduced in the 60s, had the serif type for inscription, with lowercase letters. This font remained unchanged even for now, as well as the color palette of the brand with the red and white areas.
The following logo had the bigger red rectangle, where the name was placed. Below the inscription, designers usually placed some beautiful phrase that spoke for the brand. This logotype didn’t hold for a long, for some reason.
One more logo, which was in use by the brand in the 80s, represented generally the same thing as the previous one, but it was placed a bit upper.
Again, Rivella designers changed the logo. This time, the red zone was shortened, and the gradient shades appeared on the rims of the rectangle.
In the year 1995, Rivella continued experiments with its logotype. This time, the background shape was narrowed again, and it was turned diagonally. Also, the font was less bold than in the previous variants.
For a year, the company used for its bottles an experimental watermark, which depicted the red background with and inscription on it. The whole logo was turned diagonally, as the previous one, but now it was turned even sharper.
Finally, the experiments with the logotype took a little break for 5 years. One more logotype derived mostly the same inscription and background as the previous ones, but that time the logo was placed in less sharp manner. It also had the shining sun above the image!
Again, designers came up with a new idea for the logo. This time they brightened 1996 version, with no other modifications.
Another watermark depicted the red banner with inscription on it. The banner had less space than in the previous logo. The image of the sun was changed as well.
In the year 2011, designers introduced generally the same logo as the previous one, but it was darkened.
Finally, the current logo which is in use by Rivella as the brand identity, depicts the red strip which has the familiar inscription on it and cross the white strip. A curious feature is that on the bottles with this logo, you can see small lines which repeat the logotype’s pattern.
The current logo can change according to the product concept or spirit. For example, the drink called Rivella Refresh has a water-like line, which crosses a white line with red letters on it. Due to its pattern and the font of the lettering, the logo looks friendly and eye-catching every time.