Silk is a brand of dairy-substitute products now owned by Danone. The Silk brand includes soy milk, almond milk, soy and almond yogurts and many others. The Silk products’ line is spread in many countries of the world, but the main market is North America.
The story of Silk began in 1977, when Whitewave Foods in the city of Boulder, Colorado. The product line launched in 1996, and it gained the name Silk. There is no certain information on why did the founders call it Silk, although it’s possible a hint that the products were supposed to be smooth and mild to taste, just like silk is to touch.
As the brand concept didn’t require many extra details, the initial brand logotype had the simple sans-serif inscription of the bright blue color.
The next logo was brought in 2016, and it had the white inscription on the blue drop-like background.
And the current brand logo depicts the same simple sans-serif inscription without any background, as it was in the 1996 version, but a bit darker.
In some regions, Silk use different logotypes. For instance, the Spanish and Central American branches use the dark blue inscription with the leaf as a dot upon the letter ‘i’. In this case, the whole inscription also turned less sharp. And due to the font and the color, the inscription looks great in any version.