JM Smucker, also known as Smucker and Smucker’s, is an American manufacturer of jams, peanut butter, jellies, fruit syrups, and beverages. The brand was founded in 1897 by Jerome Monroe Smucker. Since its inception, the company has been based in Orrville, Ohio, and has been run by family members for four generations.
There are two versions of the J.M. Smucker Company Logo: the conservative one and a modern one. The original logo was adopted in the year of the foundation of the sweet brand, and since then it has undergone only minor changes. The logo consists of the wordmark and the image of several mature strawberries underneath. The name of the brand is written in bold black capital letters, which are written in an arc and framed by a red frame. The red color symbolizes the maturity and juiciness of the products used, and the black old-fashioned letters highlight the brand’s rich past and status.