Tropicana Products, Inc. is an American multinational company founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Since 1998, the brand has been owned by PepsiCo. The company specializes in the production of orange juice.
The brand exists for more than 70 of its existence, Tropicana Products had changed its logo approximately eight times, but its essence remains almost the same nowadays. The original Tropicana Products logo, accepted in 1989, represented a wordmark, written in black letters, with a tagline placed on a curved ribbon under the nameplate. The current badge is even more simple. The company remove the ribbon and remain only the wordmark, which gained fresh green color and reminds shoppers of evergreen rainforests. Instead of a dot above the letter “i” and there is a small green leaf. This color represents the company’s philosophy — using only natural ingredients. In general, the green palette looks very friendly and evokes a sense of reliability and trustworthiness.