Velkopopovický Kozel is a Czech beer brand that has been produced since 1874. The brewery was founded by Frantisek Ringhoffer in Velké Popovice, a town 25 km southeast of Prague. Their symbol “Kozel” means “goat” in Czech.
Velkopopovicky Kozel logo has several different variations. The iconic goat, standing in profile, turned to the left and holding a glass, is familiar to all fans and lovers of this beer. In some versions it is placed inside a round circle, in some, it is used without it. The logotype of the company consists of the wordmark, written in intense green with a thick black circuit and an emblem with the iconic goat image, and a shortened nameplate.