Veuve Clicquot is one of the top brands of French champagne, mostly produced in Reims in the North of the country. The brand is rather old, but not really old compared to some other wine houses of France. It’s been around since 1772, and is still popular. Bizarrely, they are now subsidiary to Louis Vuitton.
The history behind the brand is actually rather thrilling. The company was originally launched by one Philippe Clicquot in Reims. When his son died in early 19th century, he was distraught and granted the management of the company to his son’s wife. Hence, the brand was soon called ‘Veuve Clicquot’, which means ‘Widow Clicquot’.
The first logo of the brand appeared in 1814. It wasn’t precisely like what we have today, but it wasn’t very far-off, either. It featured the words ‘Veuve Clicquot’ written in black thin serif. Above it was a 6-tip star with the letters ‘VCP’ in the middle and the anchor behind them.
Beneath it all were the words ‘Reims’ and ‘France’ in a very plain uppercase writing style. Two yellow squares flanked it.
The 1814 logo is used as an official emblem, although the labels often use slightly different variations. For instance, the popular ‘brut’ logo uses a yellow background, as well as a big word ‘BRUT’ below the main logo. There are also many other versions, although much of the initial logo is used one way or another.