Veuve Clicquot is a Frence brand founded in 1772 by Philippe Clicquot-Muiron. The company is famous all over the world as a prestigious Champagne House.
The company is proud of its long and rich history that is why some of its original elements of a marketing campaign are still used nowadays. In particular the recognizable yellow color of the labels and the anchor on the Veuve Clicquot Logo, which started appearing on bottles around 1835. Interesting that the anchor is a Christian symbol of hope, which was used before the invention of labels. Veuve Clicquot placed it on the logotype in order to symbolize the faithfulness of the brand to its roots and history. One more interesting fact touches the star inside which the anchor is located. This symbol celebrates the Great Comet of 1811 and adding Madame Clicquot initials VCP (Veuve Clicquot Ponsardin).