Wrangler Logo
nic denim brand, epitomizes classic American style and rugged durability. Originating as workwear in the 1940s, it has evolved into a symbol of fashion and function. Known for its sturdy construction, Wrangler jeans are designed to withstand the rigors of daily life while offering comfort and a flattering fit. The brand’s signature ‘W’ stitched on the back pockets is a mark of quality and authenticity. Embracing a heritage of cowboy culture, Wrangler appeals to those valuing tradition, resilience, and timeless style. Its diverse range, including modern fits and vintage designs, caters to a broad audience, making it a staple in casual wardrobes worldwide.
Meaning and history
Founded in 1947, Wrangler emerged as a workwear brand, initially focusing on jeans for cowboys. The brand gained popularity for its durable, comfortable denim, ideal for demanding outdoor activities. Blue Bell, a denim manufacturing company, acquired Wrangler, enhancing its quality and appeal. In the 1960s, Wrangler jeans became a symbol of youth rebellion and Western lifestyle. The brand introduced innovations like the broken twill weave, reducing denim twisting. Celebrity endorsements boosted Wrangler’s profile, making it a household name. The ’70s saw Wrangler expand globally, appealing to diverse cultures. The 1980s brought a fashion shift; Wrangler adapted, offering a variety of styles. The ‘No Fault Denim’ campaign in the 1990s highlighted Wrangler’s durability and quality. Entering the 21st century, Wrangler embraced sustainability, introducing eco-friendly practices in production.
Wrangler remains a symbol of American heritage, blending tradition with modern fashion trends. Its commitment to quality, comfort, and style keeps it relevant in the global fashion industry.
What is Wrangler?
Wrangler is a renowned American denim brand, synonymous with robust and stylish jeans that cater to a diverse audience. Established in the mid-20th century, it has become a symbol of rugged durability and classic fashion, blending traditional designs with contemporary trends. Its iconic status is marked by its distinctive quality and enduring appeal in the world of casual wear.
1940s – 1981
The logo displays the name ‘Wrangler’ in a distinctive, stylized font that resembles a coiled rope, adding a Western vibe. Each letter twists like a lariat loop, suggesting heritage and ruggedness. The design choice reflects the brand’s association with cowboy culture and durability. The registered trademark symbol sits modestly to the right, asserting the logo’s authenticity and the brand’s legal exclusivity. This creative typography is not just a brand identifier but also a nod to Wrangler’s legacy in tough, quality denim wear.
1971 – Today
The updated Wrangler logo presents a stark contrast to its predecessor, adopting a clean, modern sans-serif typeface. Gone are the rope-like twists, replaced by smooth, solid letters that convey a more contemporary and streamlined aesthetic. This design shift signifies a brand evolution while maintaining the boldness of the original. The ‘g’ in particular stands out with its distinctive round lower loop, adding a subtle flair to the overall simplicity. The registered trademark symbol is retained, ensuring brand protection. This new logo reflects a transition towards a sleeker, more versatile image, aligning with current trends in graphic design and brand identity.
2011 – 2019
Transitioning from the previous iteration, this Wrangler logo opts for a fluid, cursive-like font that injects a casual, approachable vibe. The letters flow with an effortless grace, reminiscent of signature handwriting, adding a personal touch. The ‘W’ and ‘r’ are notably more stylized, with the ‘W’ featuring an undulating design that gives the logo a dynamic feel. The registered trademark symbol remains, subtly affirming the brand’s legal trademark status. This logo variant emphasizes a softer, more accessible brand personality, while still maintaining the assertive presence that Wrangler is known for.
