Avianca Guatemala was founded in 1929 by Alfredo Denby Chattfield under the name “Aerovías de Guatemala”. On March 14, 1945, the airline was nationalized and established as “Empresa Guatemalteca de Aviación SA”, but later the name was shortened to “Aviateca”.
The logotype of the company consists of two elements: the wordmark “Avianca” and a badge on the right side of it. The badge has the shape of a bird in flight, which is a clue to the type of activity of the company. Both elements of Avianca Guatemala’s logo have an intense red color and are located on a white background.