Cathay Pacific is the major airline of Hong Kong. It operates the cargo and passenger flights in more than 190 destinations to 60 countries across the world, including Russia, Japan, China, US, European countries and many others. The company head offices and hubs, with all the company bosses, are located in Hong Kong International Airport.
The company was founded in the year 1946 by two businessmen, Sydney de Kantzow and Roy Farrell. The name of the company had a curious story: ‘Cathay’ was the ancient name of China, while the ‘Pacific’ part was advised by Farrell when he speculated that one day the company will fly through the Pacific Ocean (this happened in 1970).
Who owns Cathay Pacific?
It’s a private company, and most of the shares are controlled by the British and Hong Kong businessmen. However, there are also parts controlled indirectly by the Chinese government.
The first serious corporate logotype depicted the red capitalized inscription ‘Cathay Pacific’ of the bold sans-serif typeface with the gaps between letters. Above and below the name, we can see the explanations about the company’s served area, and finally on the right side from inscription there is the emblem of the wing with the flag on it.
The following logotype represents the familiar red-colored name, with the inscription ‘The Swire Group’ below. The image from the flag remained, but it was a bit redesigned and put near the inscription below. The distinctive part of the entire emblem is the green-and-white image of the plane’s tail, placed on the right side from inscriptions.
The 1994 logo depicted the green-colored company name, written in the thin sans-serif style with the gaps in the lettering. As for the emblem, so it was redesigned again. This time it had the image of the dark-green rectangle with the red underline. Over it, we can see the white wing, similar to the 1946 version.
What is Cathay Pacific?
It’s a major Hong Kong and, by extension, Chinese airline. Their whole premise is free travel throughout the Pacific region.
The modern logotype, which is in use on the company offices’ signboards and jets, represents generally the same things as the predecessor, but the inscription was a bit lightened, and the green rectangle was removed. Anyway, due to the gentle and simple palette and its entire style, the logo is easy to use according to the situation and place.
Where does Cathay Pacific fly?
They fly primarily to China and the neighboring countries. However, there are also plenty of destinations across the Pacific, including Australia, United States and more.
There is also the social media version of the brand logotype. It uses the familiar wing from the original logotype, but this time it is placed alone on the white background. In collaboration with the name, placed left side from the logo on the social media page, it creates a curious tandem, where the name contributes the emblem.