Dabur is an Indian corporation responsible for production of hygiene products and drinks. Most of their income comes from the personal care products, such as toothpastes, skincare products and more. Simultaneously, it’s one of the oldest surviving entities in this country, being founded in the late 19th century.
Meaning and History
Dabur was founded in Calcutta in 1884 by the traditional Indian medicine doctor called S. K. Burman. The name of the company is basically an abbreviation from ‘Daktar Burman’ – which is the Indian way of say ‘doctor Burman’. The business is still firmly held in the hands of Burman family.
1979 – 2010
The first official emblem featured the company name written in the cursive script. The colors could change, but the usual choices were red and beige. At times, they also used the black silhouette of the banyan tree – the national tree of this country.
2010 – today
It was the same idea, but they repainted the writing part green, changed its style slightly and improve the way tree was depicted above. It was now more of an inspired image rather than any direct illustration. There was an orange tree trunk drawn in several sharp strokes and bicolor leaves made from two shades of green.
Emblem and Symbol
Although the tree symbol is the official logo for corporate needs, they use a different image for their food packaging. On these packages, a red-and-orange pear shape with the white word ‘Dabur’ written in the same style as the inscription from the 2010 logotype.