Ferrari is the name that is associated with fast and stunning cars that originated in Italy. They set records on racetracks and attract attention anywhere they are. These legendary cars are the dream of Enzo Ferrari, who managed to turn a childhood passion into reality by creating racing cars. It was not easy and for many years, Enzo Ferrari was a simple racer and had no company of his own. Ferrari was constantly experimenting and never completely satisfied. His cars came in all shapes and sizes. Ferrari was interested in beauty, but the main driving force has always been the desire to win.

Meaning and History

Ferrari, which started out as a racing team created by Enzo Ferrari in 1929, managed to become one of the most famous automotive brands in the world. The company created the first car in 1940. However, the year 1947 is traditionally recognized as the beginning of this brand, when the first car under the Ferrari brand was completed. After the Ferrari cars gained a great status in the sports world, Ferrari considered producing cars for the larger public. It was under the complete control of Fiat for a long time but in 2016 regained independence.

What is Ferrari?
This is a legendary automotive brand. It was brought to the world by Enzo Ferrari, who was a passionate car racing enthusiast from a young age.

1929 – 1931

The symbol of the aviation hero during WWI was a prancing stallion, which Enzo Ferrari later used as the emblem for his cars. According to some versions, it was the wife of Enrico Barakka and the mother of the national hero who suggested adding a black horse for good luck. It was placed on a yellow shield with a black outline. At the top of the shield, the border also had white and red lines, which added a great accent to the whole emblem and brought some of the colors of the Italian flag. To the right and left of the stallion, there were letters “S” and “F” that stand for “Scuderia Ferrari”.

1931 – 1939

The black border and the two letters now were a lot thinner. The top also no longer had an arched shape. Instead, it was a straight line. An addition of a green line made the top look like an Italian flag. The stallion looked bolder thanks to thinner white highlights. Otherwise, it looked exactly the same.

1939 – 1957

A shield was replaced by a round emblem. It was yellow with another circle inside that had a red and yellow gradient and resembled a sun. The stallion was redrawn and now looked like a black horse that spread its wings. There was an Italian flag under each wing. Above and below the horse, there was an inscription “Auto-Avio Construzioni” done in all uppercase black letters. It looked just as impressive as the original logo.

1947 – 1951

The first rectangular Ferrari badge was introduced in 1947 and stayed unchanged for about four years. It was a vertically oriented plate with rounded angles, with the black horse set on a solid yellow background. The Italian flag on the top of the logo was very narrow and almost unnoticeable, but the black “Ferrari” inscription in its iconic style was written under the stallion and worked as the basement of the whole composition. 

1951 – 1981

The redesign of 1951 made the Ferrari rectangle straight and strict. Now when the angles got sharp, the flag on top of the logo became wider and brighter. As for the main hero of the badge, the stallion, it was redrawn more elegantly and got a bit smaller, gaining bold silver outlines. As the badge became slightly narrowed, the “Ferrari” lettering had to be refined as well. The inscription became condensed, and each letter got outlined in silver too. 

1981 – 1994

In 1981 the Ferrari logo gets refined again. This time the yellow rectangle with the black horse on it got a pretty thick silver frame. All of the elements remained in their places, but the color palette of the logo was intensified, so now everything looked stronger and more confident. The silver outline of the stallion almost disappeared, so with more black shades, the badge became brighter. 

1994 – 2002

A familiar black stallion was brought back, although now it looked stronger and sleeker. It was set on a yellow vertical rectangle with rounded corners and a thin black border. At the top of the shape, the rectangle had three lines that represented the colors of Italy and were separated by black lines. Under the stallion, the emblem had the name of the company – Ferrari. It had a classic typeface with serifs and the top line of the letter “F” was stretched across the whole word. It was done in black that went great along with the black horse.

2002 – Today

The horse on the logo was redrawn, although the changes were so minimalistic that not everyone would notice it right away. In addition, the designers removed the black lines that separated three colored strips at the top. The yellow background was not as bright, but the horse still contrasted beautifully against a warm background.