InterContinental Hotels is a large network of hotels across the world. The company headquarters are located in Britain, and despite being a relatively young company, InterContinental was a huge success – mostly due to the convoluted history of airlines and airport.
The company as it is today has been founded in the year 2003, although the history famously dates back to several centuries prior. There have been many businesses on this foundation before, and there is actually at least one hotels brand named exactly the same thing in America. It’s bizarre.
The original logo depicts the first letters from all three words of the official name, written in capital, semi-transparent letters. The colors are red, orange and pale orange, and the ‘G’ is visibly thinner, due to its smaller significance in the name. The full version of it is written in red serif letters right below.
In 2017, they decided to make everything uniform, although the positioning and the concept from the previous design stayed. Now, all three letters are equally thick and orange. The same color is used for the full name below, except the letters are now bigger and get one more line as a result.
The 2021 rebranding had a slightly different idea. The acronym was now in much slimmer, softer letters. There was also more room between them. The long inscription in the lower part now turned into just ‘Hotels & Resorts’, in much the same style as an acronym, except the letters aren’t as bold here.
Everything on this logo is black.
The company is often mistaken for the other hotel chain. The American namesake is much older and has an exactly identical moniker, for some reason. The only way of distinguishing them is through an emblem – the American counterpart features a capital ‘I’ incorporated into a seed-like form.