Jira Logo

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Jira is a project management tool that helps streamline teamwork. In addition to IT teams, it is used by marketers, analysts, testers, and other specialists. The principle of the service is similar to the task manager on a computer. It monitors running processes (projects) and controls the number of resources (employees). In Jira, the project manager effectively distributes employees to complete tasks and plans work. For example, if there are already four running projects all developers are involved, then it is not worth launching a new project before the completion of at least one. Jira has a free version for a team of up to 10 people, which is why it’s popular with small startups.

Meaning and History

Jira Logo history

The first release of Jira Software took place in 2002. The system was created by the Australian company Atlassian, which was founded in 2002 by two Australian students – Scott Farquhar and Mike Cannon-Brooks. It is a prominent player in the market of IT-oriented products. Jira is written in the Java programming language. This program was created for programmers. The developers perfected every aspect of the needs of the developers. This tool was created to track the status of tasks and errors, but over time its functionality has expanded. Today, in Jira, you can manage the development process from an idea to the launch of a finished product. In 2013, Atlassian got Jira Service Desk IT help desk management software. In 2020, an updated Jira Service Desk platform called Jira Service Management was introduced. A year later, Atlassian released the Jira Work Management platform for business teams. The name of this tool comes from a Japanese word for Godzilla (Gojira), which goes in line Bugzilla system used by the company’s employees.

What is Jira?
Jira is a project management software tool developed by Atlassian. It is often used in IT companies to create a list of tasks, track the overall progress of a team, and solve problems that arise during product development. Besides well-known companies, such as Samsung, Coca-Cola, Visa, Dropbox, and Audi, Jira is used by NASA to create software that controls unmanned exploration vehicles in space, such as the Curiosity rover.

2002 – 2007

Jira Logo 2002

The company used the full name of its product, Jira, as the main element of the log. It was printed using all uppercase letters and a sans-serif font. The corners of each letter were slightly rounded, which could be interpreted as the flexibility of the Jira tool. An X-shaped figure on the right is holding up a half circle. It is meant to symbolize Atlas, who personified the quality of endurance and was condemned to carry the world’s weight on his shoulders according to Greek mythology, holding up the sky for eternity. The designers wanted to say that just like Atlas, Jira can take the weight off one’s shoulders and open endless possibilities. The emblem is done in dark and light blue with a bit of black for a shadow behind the figure.

2008 – 2011

Jira Logo 2008

This version looks a lot like the original one. The designers did not even change the font used to write the name. However, they now used a sky blue color for the whole logo and placed the “Atlas” on the left. It was redrawn and looked more abstract, while the “sky” above looked more like an inverted arc.

2011 – 2016

Jira Logo 2011

Besides changing the color palette to dark blue, the company replaced the “sky” with three balls. A little man juggling the balls reflected one’s ability to effectively manage multiple tasks and projects with the help of Jira.


Jira Logo 2017

Three closely placed blue arrowheads replaced the Atlas. They pointed upwards, symbolizing the growth and unlimited potential of the tool. The word “Jira” now had only the first letter capitalized and was printed in black. The font was also updated to a more delicate and

2017 – Today

Jira Logo

The same year, the company presented emblems for its products. They all featured the name of the program printed using the same font with a small blue element on the left.

Jira Work Management

Jira Work Management Logo

Jira Work Management was accompanied by a sign that resembled an S-shape reverse curve.

Jira Software

Jira Software Logo

Jira Software used a square diamond with a white center.

Jira Service Management

Jira Service Management Logo

The Jira Service Management logo featured a sign that looked like a tilted hourglass.

Jira Align

Jira Align Logo

Font and Color

Jira Emblem

Since 2017, the company uses a custom sans-serif font for almost everything, including the logo. It is called Charlie Sans. Earlier, its logo featured a bolder sans-serif typeface with all caps. Various shades of blue and black have been the main colors of the firm.