Nemiroff is a trademark of the largest Ukrainian distillery company, based in Niemyriv in the Vinnytsia Oblast. Behind the success of the Nemiroff concern is a rich history of the brand and modern management. The modern history of the Nemiroff label begins in 1992 when foreign capital entered it and the production of proprietary alcohol brands finally began.
In 1997, there was another change of owners and management, which developed a bold advertising strategy for the brand, a modern sales system, and expanded the range of its own alcoholic drinks. After this change, Nemiroff quickly became the leader on the alcohol market in Ukraine, entered the stock exchange, and also returned to the Russian market. The English media noticed the success. The Nemiroff brand was ranked seventh on the list of the largest vodka brands of the British monthly “Drinks International”. Over the period of several years, the brand has been successful in polls and awards.
The company’s logo is completely red. Above is the outline of chili pepper, and below it is the company’s name in bold and large type with slight curves. The red color represents the strength, passion, and greatness of the company. These perceptual features help indicate the strengths of the brand.