Pernod Ricard is an international company from France, focused on the production, distribution and selling of alcohol beverages such as vodka, whiskey, cognac, wine, champagne and other types of alcohol, mostly through their countless subsidiaries. The main company office is located in Paris.
The company was founded in 1975 after the merger of two giant companies in the sector of alcohol beverages, Pernod and Ricard. The newly formed conglomerate didn’t get some new name (the company bosses called it simply Pernod Ricard at the start), but the new logo had a curious design.
The Pernod Ricard brand identity gained the dark blue inscription of the thin style with the serifs. Above it, we can see the emblem made in 10 naval lines of various shades of blue. Together, they form the illusion of the funnel. Properly, the funnel reflects the way the company formed – the merger.
On the Internet, you can find the familiar logotype, made in the full white or black color. Due to the one-color palette, the corporate logotype is easy to use on different backgrounds and situations, saving in this case the beautiful and serious style of the Pernod Ricard brand identity.