Pernod Ricard Logo

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Each country has its own unique drink that can tell about the local culture. In France, this drink is called Pernod Ricard. This is an international company from France, focused on the production, distribution, and selling of alcoholic beverages. These include vodka, whiskey, cognac, wine, champagne, and other types of alcohol, which are distributed mostly through their countless subsidiaries. The main company office is located in Paris. The French company Pernod Ricard produces world-famous spirits and champagne wines. The names of her iconic brands can be found in bars of the largest cities across the globe. Its global strategy to preserve the authenticity and originality of the recipes of the drinks it represents is the main feature that sets the brand apart from its competitors.

Meaning and History

The company was founded in 1975 after the merger of two giant companies in the sector of alcohol beverages, Pernod and Ricard. Pernod Ricard’s roots go back to Marseille, where in 1932 Paul Ricard invented pastis and founded the Ricard company. Pernod, on the other hand, is a family company from Savoy that was founded in 1805. It was known for its absinthe. When the production of absinthe was banned, Pernod replaced wormwood with anise. The newly formed conglomerate didn’t get a new name. The company bosses simply named it Pernod Ricard. Within just a few decades, Pernod Ricard has won the trust of consumers on all continents, becoming a recognized market leader in the production and sale of strong alcohol in the premium segment.

What is Pernod Ricard?
The French company Pernod Ricard produces world-famous spirits and champagne wines. The brand is considered one of the best in Europe and is among the leading companies producing alcoholic beverages. Today, Pernod Ricard continues to actively develop its brand portfolio, innovating and prioritizing prestigious and high-margin brands. The company owns the Chivas Regal, Jameson, Ballantine’s, Beefeater, and Absolut brands.

1975 – Today

Pernod Ricard Logo

The Pernod Ricard brand identity gained the dark blue inscription that featured thin letters with square serifs. Above it, there is an emblem made from 10 lines of various shades of blue. Together, they form an illusion of a funnel. The funnel reflects the way the company formed – the merger. The familiar logotype can also be seen in a black or white color palette. Due to the homogeneous color palette, the corporate logotype is easy to use on different backgrounds and situations, saving in this case the beautiful and serious style of the Pernod Ricard brand identity.

Font and Color

Pernod Ricard Emblem

The blue color, which is featured in different shades, is widely used by numerous companies. It is the color of stability and loyalty, which is reflected by the fact that the company is staying true to its roots by not changing the original recipes and even keeping the production in the original location. The font is quite simple and traditional, with clean lines and square serifs.