Schweppes is the world’s first brand of carbonized soft drink that stands on the origins of the modern soft drink industry. Initially, Schweppes was simple carbon water. But as the time passed, the other tastes with sugar, lime, raspberry and lemon released.
As well as a large variety of other companies, Schweppes was called after its founder, Johann Jacob Schweppe, the Swiss businessman and scientist. In the late 18th century, he developed the process of carbonizing water. Without a lot of thinking, he decided to make money on it, and founded the company.
The initial logotype came up with the company foundation in 1783. This one was the simple inscription of optional font.
The following logo depicted the brand name as well, but in that case it used the single font for the ads, though it could change as well.
They changed their brand logo again in 1948, and again it was the company name, with another font.
The following logotype was the last which had the name only, and it was the last with the font changing. The next ones will use 1948 typeface.
The 1980 logo redesign finally brought something new. Now it was the catchy image with the brand name on the yellow strip, with the iron-color parts above and below. We can also mention the red medallion with the foundation year above.
The next logo on the list has mostly the same things as the previous one, but a bit in another shape and color.
One more redesign occurred in 2008. The iron lines became snow-colored ones, and the whole logo gained a bit of volume.
There was also the transitional logo along with the 2008 version. It had generally the same details, but the lines below and above became silver. The medallion was changed as well.
Once in 2014, the brand designers caught a thought:’Hmm, we’ve already made a million versions of the same logo, but we need one more, so why don’t we just bring some black color to it?’
Another redesign was the removing of all the ‘extra’ details out of the logo, so only the inscription and the yellow fundament remained.
And in 2017 the brand designers decided to simplify the background at maximum, and convert it to the simple flat parallelepiped.
Until 1980, when the iconic Schweppes logotype arrived, the brand didn’t have a logo in its full meaning. Those inscriptions with different fonts the brand had been using for over 150 years just said ‘Hello, it us, not them’ in adverts and banners. You can find the magazine ad pages referred to 1890 or 1920s, where the company name is written in various fonts.