Tuborg Logo

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About Tuborg Logo

Tuborg is a Danish brewing company founded in 1873 on the harbor in Hellerup, an area north of Copenhagen, Denmark. Interesting fact, that the name Tuborg comes from Thuesborg (“Thue’s castle”), a Copenhagen inn from the 1690s situated in the area of the brewery.
For generations Tuborg logo has been associated with their Stenskriften typeface – a heavy Slab Serif in capital letters accompanied by the display font Cheltenham for lower case letters. The colors were also not chosen by chance. Dark green adds freshness and is also associated with young hops. There is a golden crown above the logo – a symbol of the high quality of the product. A gold line also frames each letter of the logo.