Yeti Airlines is the largest company in its field in Nepal. It was founded in 1998, and today operates regular flights across Nepal, alongside their subsidiary, Tara Air. The Yeti Airlines’ headquarters is Tribhuvan International Airport, Kathmandu – which is the capital of the country.
The company was founded in 1998 in Nepal. Playing into the popular perception of Himalayas (the mountain range where the country is nested) as the home of the Yeti, they decided to adopt its name for their own. They could name it something more mundane, but this certainly catches the eye.
The actual logotype of the company depicts its name, ‘Yeti Airlines’, written in the black serif font and placed on the right side from the emblem. This emblem depicts the Yeti’s foot trace on the green circle, as well as two yellow lines that resemble a bird nearby.
The company usually takes the ‘footprint’ logo to decorate their planes – most notably, the vertical stabilizers in the back. They usually put it into a white strip of paint between the two green strokes that decorate the tail of the vessel. That’s the usual approach, anyway.