2GO Group Inc. is a Philippine company that transports people and goods using a fleet of inter-island ferries and cargo ships. The predecessor of the modern company is William Lines, Inc., founded in 1949.
The modern 2GO logo appeared in 2013 during the rebranding. The company chose a hot pink color for itself, which has since become its hallmark. The logo, website, and even transport ships of the 2GO Group Inc. are decorated with distinctive pink elements.
The logo itself is quite simple. It represented the name of the brand “2GO Group Inc.” written in bold yellow letters. Interesting that “2GO” occupies the biggest part of the logo, while “Group Inc.” is written in smaller letters under it. The bright pink color catches the attention and shows the fearlessness of the world-famous brand.