Thai AirAsia is a major airline that operates primarily in the South-Eastern Asia. Their main gimmick is incredibly affordability of their flights, which makes them one of the most successful and flight companies in Thailand. The venture itself, however, is split between Thailand and Malaysia, and a subsidiary of larger AirAsia.
The company called AirAsia exists since 1993 – it mostly operated out of Malaysia, but in 2003 they decided to open a subsidiary in Thailand to promote their business in that country as well. Therefore, the distinction between AirAsia and Thai AirAsia is crucial – these are two separate entities.
Although separate, Thai AirAsia uses the same logotypes as its parent company. The first emblem was adopted in the year 2003, and it was basically the emblem that AirAsia proper used since 2002.
It was a handwritten, red company name (without the ‘Thai’ part). They also skewed the line a bit, the words are positioned diagonally.
It’s the same logo, except they eased up on the skewing a bit and made the letters significantly thicker. As a result, it’s now way more readable and pleasant to look at.
The 2009 logo changed just a bit in 2012. They changed the color to white and surrounded the writing by a red circle. That’s all.
The 2020 logo attempt changed the logo dramatically. The letters were now bigger, thicker, but also softer and round. Some elements, like the slight tilt or the color red, persisted from the previous iterations.
Thai AirAsia doesn’t really have a symbol to put on their planes for better identification. And instead of the text emblems they use universally, they’d frequently paint the official website address – airasia.com – in white on the side of their vessels, while the actual logotypes were put on the tail or the engines.