AliExpress Logo

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AliExpress is a massive online shopping platform owned by the Chinese corporation Alibaba. It was opened in 2010 and meant to be a place where people from all over could buy Chinese goods of all sorts. These are then shipped to buyers in the short span. The diversity and speed are what caused the platform’s popularity.

Meaning and History

AliExpress Logo history

AliExpress is an online retail platform founded by Jack Ma in 2010. It has gained immense popularity as a global marketplace offering a wide range of products at competitive prices. AliExpress has revolutionized cross-border e-commerce by connecting Chinese sellers with international buyers. With a user-friendly interface and buyer protection policies, it has attracted millions of customers worldwide. The platform’s main achievements include expanding its product catalog to over 100 million items, implementing secure payment systems, and providing efficient shipping options. AliExpress has also focused on enhancing customer experience through personalized recommendations and dedicated customer service. As of now, AliExpress continues to thrive as one of the leading e-commerce platforms, serving as a gateway for global trade and facilitating convenient online shopping experiences for people around the world.

What is AliExpress?
AliExpress is an online retail platform owned by Alibaba Group. It connects buyers from around the world with sellers primarily from China, offering a wide range of products at competitive prices. It is known for its vast selection, affordable prices, and global shipping options.

2010 – 2015

AliExpress Logo 2010

The original logo displayed the name of the platform, written in orange (for ‘Ali’) and deep red (for the rest) colors. The font for both was a rather basic, bold sans-serif. Moreover, instead of the letter E they decided to use a red outline of a shopping cart, pointing to their main purpose as a general marketplace.

2015 – Today

AliExpress Logo

In 2015, the design was changed to simply the platform’s name. The colors stayed, although the brightness aspect was toned down a bit. The font also changed – to a more fluid, slimmer sans-serif with few angles across the letters. The shopping cart part vanished, supplanted by the usual letter E (in uppercase).

The dot over the letter I was replaced with a little star, for décor.

Emblem and Symbol

As an app icon, and for other reasons, the service uses a secondary emblem. It’s a plain orange square with a little yellow extension looking out from its top. In the square’s center, they put a little white curve, which is supposed to be both a smile and a handle. Obviously, the composition is supposed to be a shopping bag.