Tinder is a popular mobile application that allows individuals to meet people nearby. The program determines the user’s GPS coordinates and shows other users within the radius set. Tinder is sometimes referred to as a “virtual matchmaker”. Algorithms take into account similarities mainly in terms of appearance only, so it is not surprising that finding a soul mate is quite difficult. Two other factors that Tinder takes into account are location and age.
Tinder was launched in September 2012 by Hatch Labs. Tinder’s founder is Sean Rad. The application was in great demand immediately after the launch. In less than two years, the number of Tinder users exceeded 10 million. Tinder manages to dominate the dating industry with a simple yet highly effective design strategy. The simplified matching process meant that users didn’t need a lot of guidance on how to use the app. This meant that the app was enjoyable from the start.
What is Tinder?
Tinder is the most popular mobile dating app with over 50 million users. This app works based on location data to match people close to the user.
The logo of the mobile application was an interestingly designed wordmark. The whole word was done in lowercase letters. All the letters had rounded corners, except for “E” which had the horizontal line turned slightly diagonally. The ends of the letters were cut straight, which contrasted beautifully with the otherwise rounded shapes of the letters. The horizontal line in the letter “T” was as if erased on the left side, while the dot above the “I” was replaced by a small flame with two tongues. The whole emblem was done in red. All the little details made the logo look unique and not boring.
The updated logo also featured the name of the application in lowercase letters. However, the color and typeface were changed. It looked more traditional with a black, simple font. Nonetheless, there was one bright element in the form of an enlarged flame that looked very similar to the one used in the original version. This time, though, it was placed to the left of the wordmark and was the same height as the word itself. In addition, the flame had a color gradient that featured pink and red colors. Such color choice along with the flame itself connected the new version with the original one, which is always great for company recognition.