West Air Sweden is a major Swedish cargo airline. They operate all over Europe and even make flights across the Ocean. Presently, the company is a subsidiary to the West Atlantic conglomerate, alongside several other European airline firms. That’s why they are officially called West Atlantic now.
West Air Sweden has been doing their job since 1955. Until 2011, they were an independent entity, but that year they became part of West Atlantic. That’s why much of their branding now is largely identical to that of their parent company. Still, to distinguish this branch from others, people still use the name ‘West Air Sweden’.
The initial logo of West Air Sweden featured their name written in thin serif letters, usually colored black. Except for being tilted to the right, there wasn’t anything special about this lettering. Then, they usually put their emblem behind the right-most edge of this inscription.
The emblem consisted of a painted-on yellow triangle with three blue strokes coming out of its right side. It’s supposed to look like a wing colored in the national colors of Sweden.
In 2011, the company was admitted into the West Atlantic Group. Since then, they used the emblem identical to that of their parent company. It features three boomerang-shaped forms, all colored a different color: blue, red and yellow from top to bottom. Notably, they overlapped one another, so it’s also meant to look like a bunch of feathers.
To the right of this emblem they usually (at least, as an official logo) put the name ‘West Atlantic’ in blue tilted letters. The font isn’t particularly unique, but it’s not serif and is much softer than the one West Air used independently.
Originally, West Air used their blue-and-yellow emblem as a main decoration for their planes. They used to put it everywhere, usually up to six of them throughout the plane’s body. By comparison, their new ‘Atlantic’ emblem is usually just displayed twice – on the tail and in the front of the vessel.